The SaaS market is expected to grow by 196% from 2016 to 2020.¹ As the SaaS market continues to swell and become an integral component of business infrastructure, security and performance remains top-of-mind for both SaaS providers and their customers. As this growth continues, SaaS providers will face increased competition in delivering the most secure and performant applications to customers. Underperforming applications and those vulnerable to attack will inevitably experience a negative impact on revenue, end-user engagement, brand reputation, and customer churn. Beyond availability, SaaS customers expect that the applications they purchase are protected by SSL encryption and served from their own custom domain—rather than that of their provider. But doing so requires either significant investment (and ongoing maintenance) in automating the certificate lifecycle, or implementation of costly manual procedures that place a burden on customers to acquire, renew, and securely upload private keys and certificates.
Cloudflare’s performance and security solution for SaaS providers protects and accelerates end customer experiences. Cloudflare’s globally load balanced content delivery network (CDN), combined with Argo smart routing, load balancing, and performance optimizations, reduces visitor latency by 2x or more. Cloudflare’s 10 Tbps DDoS protection, combined with rate limiting and a web application firewall (WAF), mitigates both large volumetric attacks and complex attacks targeting layers 3, 4 and 7 of the OSI model. In addition, Cloudflare removes the burden of SSL lifecycle management for SaaS providers, facilitates serving their applications from the end-customers custom or vanity domain, and significantly improves performance over in-house solutions due to terminating SSL as physically close to web visitors as possible.