CloudFlare Branding Guidelines and General Trademark License
Since our launch in 2010, the CloudFlare brand has come to stand for something more than just our products and services. The CloudFlare brand is an important symbol of our company’s efforts to build a better Internet.
We are quite proud of our brand and our logo and its history. The CloudFlare logo was designed by the very talented Lindon Leader, probably one of the leading brand identity designers of the last 50 years. Lindon has designed logos for companies such as DoubleTree Hotels, Ryder Trucks, Hawaiian Airlines, the NCAA, and FedEx. You can read more on Lindon and the origin of our logo here.
Given our inherent pride in our brand, we have created these guidelines and general trademark license to make it as fun, easy, flexible, and accessible for our customers, partners, and fans to work with our brand, while preserving our corporate identity. If you need to use CloudFlare icons, logos, or other marks in ways that materially differ from these guidelines, you will need to contact CloudFlare for a written license. While you may use CloudFlare marks per these guidelines, it does not mean that you have any vested rights in CloudFlare Marks, logos, or in any other trademark, trade name, service mark, business name or goodwill of CloudFlare. We want to grant as much flexibility as possible; however, our lawyers have to earn their keep by protecting CloudFlare against any unauthorized use of any trademark, trade name, service mark, business name or goodwill of CloudFlare. Any unauthorized use automatically terminates the permission or license granted by CloudFlare and may incur legal liabilities for any damages.
So, please use all CloudFlare marks and logos in a form that adheres to the rules below, including capitalization, typeface, and style.
In order to make it easy to use CloudFlare logos and marks in your
applications and promotion materials appropriately, we have created this web page containing downloadable digital artwork and instructions.
CloudFlare web badges are available to tell your visitors that your website
is protected and accelerated by CloudFlare services. Not only do you let your
visitors know your site is fast and safe, but you’re scoring some serious karma
by spreading the word about CloudFlare by adding a badge to your site. You can
obtain CloudFare web badges from this page. Please do not alter CloudFlare web badges in any way (e.g. stretched out, different colors, etc).
CloudFlare® in text
Here’s how to use our name in written copy:
- CloudFlare® should have a registered trademark symbol the first time it appears in a creative copy.
- CloudFlare spelling should never be changed and CloudFlare should always be capitalized (letters ‘C’ and ‘F’). It is never plural or possessive.
- "CloudFlare" should not be used as part of a brand name, joined with a hyphen, or used in names of applications or other products.
- Instead use "for CloudFlare".
- Incorrect: "iCloudFlare”
- Incorrect: "My CloudFlare App"
- Correct: "My App for CloudFlare®”
- Correct: “Hosting Company’s Special Promotion for CloudFlare® subscriptions”
- If used with a third party logo, "for CloudFlare" needs to be smaller in size than the third party logo.
- CloudFlare should be used as an adjective and followed by a proper generic term.
- Incorrect: "CloudFlare Optimizer"
- Correct: "CloudFlare services"
- CloudFlare should never be used as a verb.
- Incorrect: “we CloudFlared our site.”
- Correct: “we use CloudFlare services to make our site faster, safer, and smarter.”
- Any use of the CloudFlare name in communications requires the attribution: CloudFlare is a registered trademark of CloudFlare, Inc.
Our lawyers made us say this:
- Only accurate references are acceptable. It is not permissible to say that a site uses CloudFlare services and applications when it does not. Similarly, the use of web badges is likewise only appropriate when the site uses CloudFlare services.
- Under no circumstances shall the term Cloudflare [no capital ‘F’], Cloud Flare [two words], or other misspellings be used.
- We know you would never do this, but CloudFlare trademarks, graphic symbols, logos, typeface, or icons may not be used in a disparaging manner.
- You may not use any CloudFlare trademark or logo which would imply that CloudFlare has an affiliation with or endorsement, sponsorship, or support of a third party product or service, without express written permission.
- Under no circumstances shall an identical or nearly identical CloudFlare trademark be used as a domain name.
- Third parties should not use variations or misspellings or act in any way that would cause any initial interest confusion over CloudFlare trademarks.
- Other than Certified Partners, Authorized Resellers, or Optimized Partners, third parties may not bid for keywords, Google AdWords, or other targeted advertising systems using CloudFlare marks or misspellings. Nor may third parties use CloudFlare marks in domain names, any search engine optimization, meta tags, search terms, code, or other misrepresentation.
Other Restricted Marks
Some of our logos and marks are restricted to being used by CloudFlare and its partners. Third parties may not use the following marks without a written license from CloudFlare:
- Always Online™
- CloudFlare Certified Partner™
- CloudFlare Gatebot™
- CloudFlare Gatekeeper™
- CloudFlare logo®
- CloudFlare Optimized Partner™
- CloudFlare Registrar™
- Keyless SSL™
- Mirage 2.0™
- Page Rules™
- Ray ID™
- Rocket Loader™
- Universal SSL™
- Virtual DNS™
That’s it. We hope that this has been informative and helpful. We look
forward to growing the CloudFlare brand and community together. Please let us
know if you have any questions or comments by emailing us.
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