CloudFlare Branding Guidelines and General Trademark License

Since our launch in 2010, the CloudFlare brand has come to stand for something more than just our products and services. The CloudFlare brand is an important symbol of our company’s efforts to build a better Internet.

We are quite proud of our brand and our logo and its history. The CloudFlare logo was designed by the very talented Lindon Leader, probably one of the leading brand identity designers of the last 50 years. Lindon has designed logos for companies such as DoubleTree Hotels, Ryder Trucks, Hawaiian Airlines, the NCAA, and FedEx. You can read more on Lindon and the origin of our logo here.

Given our inherent pride in our brand, we have created these guidelines and general trademark license to make it as fun, easy, flexible, and accessible for our customers, partners, and fans to work with our brand, while preserving our corporate identity. If you need to use CloudFlare icons, logos, or other marks in ways that materially differ from these guidelines, you will need to contact CloudFlare for a written license. While you may use CloudFlare marks per these guidelines, it does not mean that you have any vested rights in CloudFlare Marks, logos, or in any other trademark, trade name, service mark, business name or goodwill of CloudFlare. We want to grant as much flexibility as possible; however, our lawyers have to earn their keep by protecting CloudFlare against any unauthorized use of any trademark, trade name, service mark, business name or goodwill of CloudFlare. Any unauthorized use automatically terminates the permission or license granted by CloudFlare and may incur legal liabilities for any damages.

So, please use all CloudFlare marks and logos in a form that adheres to the rules below, including capitalization, typeface, and style.

CloudFlare logo®

In order to make it easy to use CloudFlare logos and marks in your applications and promotion materials appropriately, we have created this web page containing downloadable digital artwork and instructions.

Web Badges

CloudFlare web badges are available to tell your visitors that your website is protected and accelerated by CloudFlare services. Not only do you let your visitors know your site is fast and safe, but you’re scoring some serious karma by spreading the word about CloudFlare by adding a badge to your site. You can obtain CloudFare web badges from this page. Please do not alter CloudFlare web badges in any way (e.g. stretched out, different colors, etc).

CloudFlare® in text

Here’s how to use our name in written copy:

Unacceptable Uses

Our lawyers made us say this:

Other Restricted Marks

Some of our logos and marks are restricted to being used by CloudFlare and its partners. Third parties may not use the following marks without a written license from CloudFlare:

The End

That’s it. We hope that this has been informative and helpful. We look forward to growing the CloudFlare brand and community together. Please let us know if you have any questions or comments by emailing us.

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