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Getting Started Options
- Free Options
  Add your Website or App to Cloudflare
  Secure and accelerate personal websites with built-in, DNS, CDN, and DDoS protection.
  Protect Your Team with Cloudflare
  Secure access to Internet, self-hosted and SaaS applications for up to 50 users for free.
  Deploy Serverless Code
  Deploy serverless code, up to 100k requests per day, across all Cloudflare data centers.
  Build and Deploy Modern Web Projects
  JAMstack platform for front-end developers to deploy websites on the Cloudflare edge network.
  Paid Monthly Plans
  For Applications and Websites
  For small and medium businesses that need more than the basic security and peformance features.
  Cloudflare's Zero Trust Platform
  For workforces larger than 50 people that want the full stack of security with enhanced visibility and customer support.
  Serverless Code
  For developers and business that need more than 100k requests per day, the lowest latency, and additional Workers KV edge storage.
  Pages (JAMstack Platform)
  Paid plans allow 5+ concurrent builds and 5,000+ builds per month on the Cloudflare edge network.
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  Securely register and manage your domain names with transparent, no-markup pricing.
  Annual Contract Plans
  Enterprise Plan
  Comprehensive security, performance, and reliability platform for mission-critical infrastructure with fine grained controls, analytics, SLAs, and premium support.
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  Resources on cyber security and how the Internet works from Cloudflare.
- Security
  Learn about common web application vulnerabilities and how they can be mitigated.
- DDoS
  Explore details about how DDoS attacks function, and how they can be stopped.
- Bot Management
  Some bots are good. Some bots are bad. Learn the difference and how to stop the bad ones.
- SSL
  What is SSL? What's the difference between SSL and TLS? Learn it all here.
- Protect Users and Applications
  Identity and access management (IAM) systems verify user identities and control user privileges.
- Performance
  Understand why fast site speed is crucial and what hurts and improves site performance.
- CDN
  Explore how a CDN works under the hood to deliver fast, efficient and secure delivery of content to websites and Internet services.
- DNS
  DNS is what lets users connect to websites using domain names instead of IP addresses. Learn how DNS works.
- Cloud
  The cloud is made up of servers in data centers all over the world. Moving to the cloud can save companies money and add convenience for users.
- Serverless
  What is serverless computing and what are the advantages? Explore that here.
- Email Security
  Email security is the practice of preventing email-based cyber attacks, protecting email accounts from takeover, and securing the contents of emails.
- Network Layer
  The network layer is layer 3 in the OSI model, and it is responsible for connections between different networks.
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Automatic Platform Optimization for WordPress

A simple ON button to boost the performance of WordPress sites.

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72% improvement in Page Load Speeds (Time to First Byte) For WordPress Websites

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Key Features

Faster Page Load Time

Quick and Easy Setup

Delivered from Cloudflare’s Edge network

Here's how it Works

Getting started with Automatic Platform Optimization for WordPress is Easy.

Download our WordPress Plugin

Download and install the plugin to accelerate your WordPress site’s page-load speed.

Create a Cloudflare Account

After the WordPress plugin is installed, simply create a new Cloudflare account or link an existing one directly from the plugin.

Complete Setup

The plugin will ask you a few questions about how you'd like to optimize your WordPress site and we will fine tune the settings based on your selections.

Detailed Explanation of How This Works

Automatic Platform Optimization puts your website into Cloudflare’s network that is within 10 milliseconds of 99% of the Internet-connected population in the developed world, all without having to change your existing hosting provider.

Dynamic Caching

Powered by the Cloudflare's Edge

Automatic Platform Optimization serves both static and dynamic content from Cloudflare edge reducing costly round trips to the origin and server processing time. All the communication occurs between the user’s device and Cloudflare edge and

Automatic Platform Optimization bypasses the cache on standard WordPress and WooCommerce cookies for authenticated users. This ensures customized content for a specific user is only visible to that user. Fonts are rehosted and served from our cache.

Increased bandwidth savings

"By caching static HTML on Cloudflare’s edge network, we saw a 70-300% performance increase. If your WordPress site uses a traditional CDN that only caches CSS, JS, and images, upgrading to Cloudflare’s WordPress Automatic Platform Optimization (APO) is a no-brainer and will help you stay competitive with modern JAMstack and static sites that live on the edge by default."

Brian Li

Website Content Manager @ Kinsta

Pricing

Free Plan

Automatic Platform Optimization for WordPress costs $5/month for customers on our Free plan

View Free Plan

Professional, Business, and Enterprise Plans

Included, at no additional cost, in our Professional, Business, and Enterprise plans.

View Premium Plans

Download the Plugin

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Trusted by millions of Internet properties

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