Privacy-first, lightweight, accurate web analytics—for free
Analytics are essential to helping your website thrive. But many existing solutions require you to make a tradeoff between cost and your visitors’ privacy.
At Cloudflare, our mission is to help build a better Internet — and part of that is to deliver essential web analytics to everyone with a website without compromising user privacy. For free.
Already a paid plan customer? Access your website analytics right away from the dashboard here
Popular analytics vendors glean visitor and site data in return for web analytics. With business models driven by ad revenue, many analytics vendors track visitor behavior on your website and create buyer profiles to retarget your visitors with ads. This is not Cloudflare’s model.
Building technologies with data privacy in mind is a core tenet of Cloudflare’s mission to help build a better Internet. With Cloudflare, you don’t have to sacrifice your visitor privacy to get essential and accurate metrics on the usage of your website.
Cloudflare Web Analytics does not use any client-side state, such as cookies or localStorage, to collect usage metrics. We also don’t “fingerprint” individuals via their IP address, User Agent string, or any other data for the purpose of displaying analytics.
Our analytics are non-invasive and respect the privacy of your visitors.
As a website owner, you care about the top-performing pages on your website, the number of views, and the top referrers to your website.
Our web analytics give you exactly the data that you care about. Get essential stats on the usage of your website from our dashboard in less than a minute.
Our analytics don’t cookie your visitors, collect their personal information, or track them across sites. So if your site needs a cookie banner, it won’t be because of us.
There are two ways Cloudflare can collect analytics data for your website: from the client browsers using a JavaScript beacon, or at the Cloudflare edge servers. Pick one that best suits your needs.
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