We’re democratizing web analytics

Privacy-first, lightweight, accurate web analytics—for free

Analytics are essential to helping your website thrive. But many existing solutions require you to make a tradeoff between cost and your visitors’ privacy.

At Cloudflare, our mission is to help build a better Internet — and part of that is to deliver essential web analytics to everyone with a website without compromising user privacy. For free.

Already a paid plan customer? Access your website analytics here

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Privacy First

Popular analytics vendors glean visitor and site data in return for web analytics. With business models driven by ad revenue, many analytics vendors track visitor behavior on your website and create buyer profiles to retarget your visitors with ads. This is not Cloudflare’s model.

Building technologies with data privacy in mind is a core tenet of Cloudflare’s mission to help build a better Internet. With Cloudflare, you don’t have to sacrifice your visitor privacy to get essential and accurate metrics on the usage of your website.

Cloudflare Web Analytics does not use any client-side state, such as cookies or localStorage, to collect usage metrics. We also don’t “fingerprint” individuals via their IP address, User Agent string, or any other data for the purpose of displaying analytics.

Our analytics are non-invasive and respect the privacy of your visitors.

"I love the new level of detail, I’ve always put a lot of weight in the value of Cloudflare stats as they capture absolutely every request being sent to the website so it’s fantastic to see more information surfaced. It’s also a great privacy-centric way of monitoring traffic."
Troy Hunt
Founder, Have I Been Pwned

Data you care about, at your fingertips

As a website owner, you care about the top-performing pages on your website, the number of views, and the top referrers to your website.

Our web analytics give you exactly the data that you care about. Get essential stats on the usage of your website from our dashboard in less than a minute.

  • See the top hostnames, URLs, countries, and other critical metrics like status codes
  • Filter based on any of various metrics with a click and see data that matters to you most
  • Investigate spikes in traffic by zooming into the relevant time range with a simple click
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No cookie banners needed

Our analytics don’t cookie your visitors, collect their personal information, or track them across sites. So if your site needs a cookie banner, it won’t be because of us.

How to sign up

There are two ways Cloudflare can collect analytics data for your website: from the client browsers using a JavaScript beacon, or at the Cloudflare edge servers. Pick one that best suits your needs.

Trusted by millions of Internet properties

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