Accelerate Mobile Experiences
Increase engagement and conversions, regardless of distance to origin servers, device type, or network health
Mobile visitors expect fast, rich online experiences. Mobile device and cellular network limitations can degrade a users mobile experience, resulting in lower conversions, loss of revenue, and degraded brand perception.
Mobile applications and web pages require the speed and scale of a global network to combat mobile-induced latencies and globally dispersed users with poor connectivity. Cloudflare optimizes image files for mobile consumption, and provides developers with tools to improve native mobile app performance on challenging networks.
Global Scale
Cloudflare’s global Anycast network consisting of 180 data centers spans across 76 countries, delivering content closest to mobile visitors anywhere in the world.
Ease of Use
Setting up Cloudflare takes as little as 5 minutes. The easy-to-use dashboard enables quick configuration of fine-grained functionalities to improve the performance of mobile Internet applications.
Integrated Security & Performance
Cloudflare includes integrated security services to defend against DDoS attacks, customer data breach, and abusive bots, while preventing performance trade-offs.
Challenges Affecting Mobile Performance
Mobile Device Limitations
As more visitors utilize mobile devices to engage with Internet applications, the challenges of heavier pages and longer distances to origin infrastructure worsen. The limited CPU, memory, and power of mobile devices slows down the processing of content delivered through mobile browsers.
Cellular Network Limitations
Cellular networks are often spottier than wired connections and operators have been known to throttle connection speeds. In addition, network infrastructure across many countries is so slowly upgraded that they cannot accommodate modern throughput rates.
Mobile Application API Usage
Mobile applications utilize APIs and increase the number of calls to origin servers. This reduces the effectiveness of static content caching and requires visitor requests to travel longer distances to the origin, resulting in slower performance and higher likelihood of overloaded infrastructure.
Cloudflare’s Mobile Performance Services
Cloudflare’s Mobile Performance Services adds additional features to the Web Performance Services infographic. These services address the challenges of fast application delivery to mobile clients which typically have more limited CPU, memory, power, and network speeds than desktops.!
Key Results
2x-3x
improvement in image load time
50%
Monthly bandwidth savings
Over 675
million threats blocked
Read the Case Study
Mikayel Vardanyan
CTO
More Cloudflare Performance Use Cases
Accelerate Internet Applications
Heavy pages and long distances from the origin slow down Internet applications. Accelerate the delivery of static and dynamic content for higher conversions, better engagement, and lower infrastructure, operational, and development costs.
Ensure Application Availability
Overloaded or unavailable infrastructure prevents users from accessing applications. Keep Internet applications fast, available, and scalable, even during unexpected traffic spikes or infrastructure outages.
Cloudflare Features
Cloudflare's Performance and Security Services work in conjunction to reduce latency of websites, mobile applications, and APIs end-to-end, while protecting against DDoS attack, abusive bots, and data breach.
Performance
Cloudflare Performance Services improve conversions, reduce churn, and improve visitor experiences by accelerating web and mobile performance, while keeping applications available.
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Content Delivery Network (CDN)
With 180 data centers across 76 countries, Cloudflare’s Anycast CDN caches static content at the edge, reducing latency by delivering assets as close as geographically possible to visitors. -
Website Optimizations
Cloudflare includes a suite of web optimizations to improve the performance of Internet assets. Optimizations include the latest web standards, such as HTTP/2 and TLS 1.3, as well as proprietary enhancements for images and mobile device visitors. -
DNS
Cloudflare is the fastest managed DNS provider in the world, routing over 39% of all global DNS traffic. Cloudflare has multiple ways to achieve maximum performance for online assets. -
Load Balancing
Cloudflare Load Balancing provides load balancing, geo-steering, monitoring and failover for single, hybrid-cloud, and multi-cloud environments, enhancing performance and availability. -
Argo Smart Routing
Argo Smart Routing improves Internet asset performance on average of 35% by routing visitors through the least congested and most reliable paths on Cloudflare's private network. -
Railgun™
Railgun compresses previously unreachable web objects by leveraging techniques similar to those used in the compression of high-quality video. This can result in additional performance increase. -
Stream
Cloudflare Stream makes streaming high quality video at scale, easy and affordable. -
Workers
Cloudflare Workers let developers run JavaScript Service Workers in Cloudflare's 180 data centers around the world. -
Mobile SDK
Cloudflare’s Mobile SDK provides visibility into application performance and load times across any global carrier network.
Security
Cloudflare Security Services reduce the risk of lost customers, declining revenues, and degraded brand by protecting against DDoS attacks, abusive bots, and data breach.
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Anycast Network
With 180 data centers across 76 countries and 30 Tbps of capacity, Cloudflare’s Anycast network absorbs distributed attack traffic by dispersing it geographically, while keeping Internet properties available and performant. -
DNSSEC
DNSSEC is the Internet’s non-spoofable caller ID. It guarantees a web application’s traffic is safely routed to the correct servers so that a site’s visitors are not intercepted by a hidden “man-in-the-middle” attacker. -
Web Application Firewall (WAF)
Cloudflare’s enterprise-grade web application firewall (WAF) detects and block common application layer vulnerabilities at the network edge, utilising the OWASP Top 10, application-specific and custom rulesets. -
Rate Limiting
Rate Limiting protects critical resources by providing fine-grained control to block or qualify visitors with suspicious request rates. -
SSL / TLS
Transport Security Layer (TLS) encryption enables HTTPS connections between visitors and origin server(s), preventing man-in-the-middle attacks, packet sniffing, the display of web browser trust warnings, and more. -
Secure Registrar
Cloudflare is an ICANN accredited registrar, protecting organizations from domain hijacking with high-touch, online and offline verification for any changes to a registrar account. -
Orbit
Cloudflare Orbit solves security-related issues for Internet of Things devices at the network level. -
Argo Tunnel
Cloudflare creates an encrypted tunnel between its nearest data center and an application’s origin server without opening a public inbound port. -
Access
Secure, authenticate, and monitor user access to any domain, application, or path on Cloudflare. -
Spectrum
Spectrum protects TCP applications and ports from volumetric DDoS attacks and data theft by proxying non-web traffic through Cloudflare’s Anycast network.
1 “Speed Is Key: Optimize Your Mobile Experience”, Google
