Mobile visitors expect fast, rich online experiences which mimic the responsiveness of native applications. Mobile performance degradation is driven by three main factors:
Slow mobile experiences result in poor visitor experiences, lower conversions, loss of revenue, and degraded brand perception. 29% of smartphone users will immediately switch to another site or app if they can't find information or it's too slow.1
Mobile Internet applications require the speed and scale of global network infrastructure to combat mobile-induced latencies and globalization of online visitors. Performance services must incorporate security to stop new and sophisticated attacks, while ensuring fast onboarding and easy-to-configure functionalities that reduce the time to optimize content for mobile formats.
As more visitors utilize mobile devices to engage with Internet applications, the challenges of heavier pages and longer distances to origin infrastructure worsen. The limited CPU, memory, and power of mobile devices slows down the processing of content delivered through mobile browsers.
Cellular networks are often spottier than wired connections and operators have been known to throttle connection speeds. In addition, network infrastructure across many countries is so slowly upgraded that they cannot accommodate modern throughput rates.
Mobile applications utilize APIs and increase the number of calls to origin servers. This reduces the effectiveness of static content caching and requires visitor requests to travel longer distances to the origin, resulting in slower performance and higher likelihood of overloaded infrastructure.
Cloudflare’s Mobile Performance Services adds additional features to the Web Performance Services infographic. These services address the challenges of fast application delivery to mobile clients which typically have more limited CPU, memory, power, and network speeds than desktops.
Cloudflare's Performance and Security Services work in conjunction to reduce latency of web sites, mobile applications, and APIs end-to-end, while protecting against DDoS attack, abusive bots, and data breach.