Extensions Extension Products
Extensions Extension Products
Extensions Extension Products

Accelerate Mobile Experiences

Deliver fast mobile experiences that increase engagement and conversions, regardless of distance to origin servers, device type, or network health.

Mobile visitors expect fast, rich online experiences which mimic the responsiveness of native applications. Mobile performance degradation is driven by three main factors:

  • Mobile devices offer limited computing, memory, and power
  • Cellular network infrastructure is spotty and providers are known to throttle speeds
  • Mobile applications increase the number of API calls to origin infrastructure

Slow mobile experiences result in poor visitor experiences, lower conversions, loss of revenue, and degraded brand perception. 29% of smartphone users will immediately switch to another site or app if they can't find information or it's too slow.1

Mobile Internet applications require the speed and scale of global network infrastructure to combat mobile-induced latencies and globalization of online visitors. Performance services must incorporate security to stop new and sophisticated attacks, while ensuring fast onboarding and easy-to-configure functionalities that reduce the time to optimize content for mobile formats.

Global Scale

Cloudflare’s global Anycast network consisting of 151 data centers spans across 58 countries, delivering content closest to mobile visitors anywhere in the world.

Ease of Use

Setting up Cloudflare takes as little as 5 minutes. The easy-to-use dashboard enables quick configuration of fine-grained functionalities to improve the performance of mobile Internet applications.

Integrated Security & Performance

Cloudflare includes integrated security services to defend against DDoS attacks, customer data breach, and abusive bots, while preventing performance trade-offs.

Challenges Affecting Mobile Performance

Mobile Device Limitations

As more visitors utilize mobile devices to engage with Internet applications, the challenges of heavier pages and longer distances to origin infrastructure worsen. The limited CPU, memory, and power of mobile devices slows down the processing of content delivered through mobile browsers.

mobile phone diagram
slow mobile network diagram

Cellular Network Limitations

Cellular networks are often spottier than wired connections and operators have been known to throttle connection speeds. In addition, network infrastructure across many countries is so slowly upgraded that they cannot accommodate modern throughput rates.

slow mobile network diagram

Mobile Application API Usage

Mobile applications utilize APIs and increase the number of calls to origin servers. This reduces the effectiveness of static content caching and requires visitor requests to travel longer distances to the origin, resulting in slower performance and higher likelihood of overloaded infrastructure.

mobile application api diagram

Cloudflare’s Mobile Performance Services

Cloudflare’s Mobile Performance Services adds additional features to the Web Performance Services infographic. These services address the challenges of fast application delivery to mobile clients which typically have more limited CPU, memory, power, and network speeds than desktops.

Cloudflare mobile performance diagram Cloudflare mobile performance diagram

Key Results

2x-3x

improvement in image load time

50%

Monthly bandwidth savings

Over 675

million threats blocked

Read the Case Study

“With Cloudflare’s CDN the load time of our images improved by 2-3x and on top of that we’re saving over 50% on our monthly bandwidth usage”

Mikayel Vardanyan

CTO

More Cloudflare Performance Use Cases

accelerate internet applications diagram

Accelerate Internet Applications

Heavy pages and long distances from the origin slow down Internet applications. Accelerate the delivery of static and dynamic content for higher conversions, better engagement, and lower infrastructure, operational, and development costs.

ensure application aviability diagram

Ensure Application Availability

Overloaded or unavailable infrastructure prevents users from accessing applications. Keep Internet applications fast, available, and scalable, even during unexpected traffic spikes or infrastructure outages.

Trusted by over 6,000,000 customers

Cloudflare Features

Cloudflare's Performance and Security Services work in conjunction to reduce latency of web sites, mobile applications, and APIs end-to-end, while protecting against DDoS attack, abusive bots, and data breach.

Performance

Cloudflare Performance Services improve conversions, reduce churn, and improve visitor experiences by accelerating web and mobile performance, while keeping applications available.

  • Content Delivery Network (CDN)

    With 151 data centers across 58 countries, Cloudflare’s Anycast CDN caches static content at the edge, reducing latency by delivering assets as close as geographically possible to visitors.
  • Website Optimizations

    Cloudflare includes a suite of web optimizations to improve the performance of Internet assets. Optimizations include the latest web standards, such as HTTP/2 and TLS 1.3, as well as proprietary enhancements for images and mobile device visitors.
  • DNS

    Cloudflare is the fastest managed DNS provider in the world, routing over 38% of all global DNS traffic. Cloudflare has multiple ways to achieve maximum performance for online assets.
  • Load Balancing

    Cloudflare Load Balancing provides load balancing, geo-steering, monitoring and failover for single, hybrid-cloud, and multi-cloud environments, enhancing performance and availability.
  • Argo Smart Routing

    Argo Smart Routing improves Internet asset performance on average of 35% by routing visitors through the least congested and most reliable paths on Cloudflare's private network.
  • Railgun

    Railgun compresses previously uncacheable web objects up to 99.6% by leveraging techniques similar to those used in the compression of high-quality video. This results in an average 200% additional performance increase.
  • Stream

    Cloudflare Stream makes streaming video easy by handling data storage, media encoding, content embedding and playing, regional delivery, and analytics.

Security

Cloudflare Security Services reduce the risk of lost customers, declining revenues, and degraded brand by protecting against DDoS attacks, abusive bots, and data breach.

  • Anycast Network

    With 151 data centers across 58 countries and 15 Tbps of capacity, Cloudflare’s Anycast network absorbs distributed attack traffic by dispersing it geographically, while keeping Internet properties available and performant.
  • DNSSEC

    DNSSEC is the Internet’s non-spoofable caller ID. It guarantees a web application’s traffic is safely routed to the correct servers so that a site’s visitors are not intercepted by a hidden “man-in-the-middle” attacker.
  • Web Application Firewall (WAF)

    Cloudflare’s enterprise-grade web application firewall (WAF) detects and block common application layer vulnerabilities at the network edge, utilising the OWASP Top 10, application-specific and custom rulesets.
  • Rate Limiting

    Rate Limiting protects critical resources by providing fine-grained control to block or qualify visitors with suspicious request rates.
  • SSL / TLS

    Transport Security Layer (TLS) encryption enables HTTPS connections between visitors and origin server(s), preventing man-in-the-middle attacks, packet sniffing, the display of web browser trust warnings, and more.
  • Secure Registrar

    Cloudflare is an ICANN accredited registrar, protecting organizations from domain hijacking with high-touch, online and offline verification for any changes to a registrar account.
  • Orbit

    Cloudflare Orbit solves security-related issues for Internet of Things devices at the network level.
  • Argo Tunnel

    Cloudflare creates an encrypted tunnel between its nearest data center and an application’s origin server without opening a public inbound port.
  • Workers

    Cloudflare Workers let developers run JavaScript Service Workers in Cloudflare's 151 data centers around the world.
  • Access

    Secure, authenticate, and monitor user access to any domain, application, or path on Cloudflare.
  • Spectrum

    Spectrum protects TCP applications and ports from volumetric DDoS attacks and data theft by proxying non-web traffic through Cloudflare’s Anycast network.

1 "Speed Is Key: Optimize Your Mobile Experience", Google