Since 1981, Boyner Buyuk Magazacilik has been synonymous with innovation and customer-centricity in Turkey as a leading company in the retail and fashion sector, encompassing a wide range of retail operations, including department stores and e-commerce platforms. Operating over 127 stores and a thriving digital platform, Boyner offers a curated selection of over 600 brands in categories like fashion, beauty, and lifestyle. Its commitment to combining physical and digital retail ensures customers experience the best of both worlds, whether they shop in-store or online.
Boyner’s digital transformation strategy is centered on creating a frictionless, secure, and engaging omnichannel shopping experience that integrates physical retail with its expanding digital presence. As one of Turkey’s leading retail and fashion companies, Boyner is committed to leveraging cutting-edge technologies to enhance customer engagement, optimize operations, and future-proof its business against evolving threats.
However, achieving this vision required overcoming critical challenges in security, performance, and reliability. With an increasing number of customers engaging with Boyner’s digital storefronts, the company faced escalating cyber threats, including sophisticated distributed denial of service (DDoS) attacks that risked disrupting service continuity and eroding customer trust.
The complexities of omnichannel integration also introduced new security challenges. Customers expect a unified experience whether they shop in-store, on mobile, or via e-commerce platforms. Protecting sensitive data while ensuring a smooth transition between channels required more than conventional cybersecurity measures.
Maintaining seamless operations across online and offline touchpoints was vital, particularly given Boyner’s high SLA standards of 99.999% availability, equating to just over five minutes of allowable downtime per year. Any service disruption could impact revenue, brand reputation, and customer loyalty, making resilience a key priority.
To overcome these challenges and support its digital evolution, Boyner turned to Cloudflare to overcome these challenges, secure its operations and deliver the future of world-class shopping experiences in the digital age.
Boyner’s digital ecosystem is the backbone of its omnichannel retail strategy, enabling the company to deliver exceptional customer experiences across physical stores, e-commerce platforms, and mobile apps. However, as online retail operations expanded, so did the complexity and volume of cyber threats. From distributed denial-of-service (DDoS) attacks that could disrupt services to increasingly sophisticated attempts to exploit vulnerabilities, Boyner needed a proactive approach to safeguarding its operations.
Cloudflare’s DDoS Protection and Web Application Firewall (WAF) became Boyner’s trusted allies in this mission, providing real-time defense, identifying and neutralizing threats before they could impact operations. The WAF’s intelligent threat detection algorithms adapted continuously, enabling Boyner to stay ahead of emerging vulnerabilities without manual intervention.