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US Xpress

US Xpress supercharges their hiring with Cloudflare Ampersand.

As US Xpress built and scaled its business it found tremendous success and vast array of opportunities to capitalize on. However, this growth lead to an interesting challenge— a shortage of workforce to fulfill all of the open opportunities in the market. Analyzing their hiring process, US Xpress found that their job pages could take over a minute to load on mobile devices depending on an applicant’s connection. With a 86% of potential candidates on the move and accessing the hiring site on mobile devices, US Xpress sought to improve the performance and experience of their mobile application in order to attract and convert more candidates.

US Xpress’s Challenge: Quickly Delivering Web to an Always-on-the-Move Workforce

As US Xpress built and scaled its business it found tremendous success and vast array of opportunities to capitalize on. However, this growth lead to an interesting challenge— a shortage of workforce to fulfill all of the open opportunities in the market. Analyzing their hiring process, US Xpress found that their job pages could take over a minute to load on mobile devices depending on an applicant’s connection. With a 86% of potential candidates on the move and accessing the hiring site on mobile devices, US Xpress sought to improve the performance and experience of their mobile application in order to attract and convert more candidates.

US Xpress’s Solution: Applications Served as-Fast-as Possible

US Xpress found AMP (Accelerated Mobile Page) technology and wanted to test it to see if it could meet the need of improving mobile application experience. The AMP offering from Google only works when accessed from select sources, which was problematic for US Xpress because they source job candidates across a variety of sources like Craigslist, Indeed, and Facebook. So, US Xpress turned to Cloudflare’s Ampersand, which gives full control of the AMP cache to the publisher, and allowed US Xpress to have their AMP pages accessed from anywhere. To test it out, US Xpress created an AMP version of their job pages, which was served by Ampersand and tested the performance of it against an uncached, standard version of the page. The AMP version vastly out performed the standard version with a 5 times faster page load, which resulted in over 62% more applications.

Before Ampersand, US Xpress spent a certain amount of money with the goal of hiring a specific number of drivers. When every dollar counts, sometimes increasing conversions is actually the most cost effective way to hit these goals. With the dramatic conversion improvement with the AMP job pages, US Xpress now hires more drivers while spending less money to meet hiring goals. US Xpress projects that savings to be over $1 million dollars annually.

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“AMP enabled us to deliver job offers at incredible speed, which has had a direct, positive impact on our ability to hire new drivers.”

Chris Luke CTO at the Johnson Group