Founded in 2014, ABOUT YOU is the number one online fashion platform in Europe for Generation Y and Z. Its generational appeal stems from an innovative use of celebrities and other influencers to help showcase collections and recommend outfits for consumers to try.
ABOUT YOU has been a technology-driven company from the very beginning. When the company was founded, ecommerce platforms on the market lacked the capabilities to bring to market applications quickly using modern development methodologies. As such, ABOUT YOU built their own ecommerce platform, which has propelled fast growth for the company.
Building on the success of their ecommerce technology stack and go-to-market approach with the ABOUT YOU fashion ecommerce shop, ABOUT YOU’s parent company, decided to make the ecommerce platform and industry expertise available to other brands and retailers, and founded SCAYLE. SCAYLE also offers consulting services to the brands running on its platform, both on the technology itself and on how to market and sell online to different markets around the world. The company now supports over 100 European online shops including Marco Polo, Tom Tailor, Depot and many others.
Ecommerce retailers face a variety of cyber attacks, including credential stuffing, distributed denial-of-service (DDoS) attacks, malicious bot activity, and more. As SCAYLE expanded their reach and more brands adopted the platform, their exposure to cyber attacks also increased.
In the past, SCAYLE primarily relied on a web application firewall (WAF) to protect clients from cyber threats. However, as these attacks grew larger and more complex, SCAYLE needed a more robust threat defense to safeguard their platform. To manage these risks, SCAYLE turned to Cloudflare.