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Ampersand

Controlling How AMP Content is Served & Monetized

With the average person spending 65% of their digital time using a smartphone, publishers want to provide the fastest, most engaging mobile experience possible. Slow and cumbersome experiences are frustrating for visitors. Unhappy users leaving pages before they load leads to lost ad revenue and lower overall readership numbers. Google created the AMP Project to help solve these challenges for publishers.

Ampersand provides publishers with a fully standard compliant AMP cache that is constantly updated with the latest AMP improvements. When using Ampersand, publishers receive the performance benefits of AMP without having to give up control of the domain from which their content is served. With Ampersand Apps, publishers can easily monetize their AMP pages while still maintaining compliance.

Accelerated Mobile Links

powered by AMP, loads AMP-enabled external links inside of a viewing window, within the same tab, at least 3 times faster than normal mobile pages.

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AMP Viewer SDK

gives you the ability to customize the look and feel of the AMP viewer that serves your visitors content.

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Cloudflare AMP Apps

By enabling VigLink, publishers can easily monetize their existing content with revenue generating links automatically added to their content. Publishers only need to sign-up with VigLink and enable the app in the Cloudflare dashboard to start monetizing their AMP content.

33Across' monetization platform enables publishers to deliver high viewability ads, attracting a large volume of quality buyers to AMP without making changes to the backend.

The Google Analytics App allows publishers to easily include Google Analytics into their AMP pages following best practices. Whenever there is an update to the Google Analytics tracker version or how it should be included, the App ensures that it automatically updates.

Cloudflare’s AMP Cache

Cloudflare’s AMP Cache is in 100+ locations and is the only non-Google cache in the AMP ecosystem. It is built on top of our DDoS resilient CDN and can vastly speed-up the delivery of AMP content for users with both high speed internet as well as slower connections. Unlike AMP pages served via Google, pages served from Cloudflare’s AMP Cache use your own domain. This helps maintain a consistent branding experience for all mobile users without sacrificing speed.

AMP enabled pages on your website are cached securely in Cloudflare’s AMP Cache, ensuring they meet the validation rules of the AMP HTML spec, while checking for potential security issues like XSS attacks.

Benefits of AMP

Website owners want to provide the fastest, most engaging experience possible, but slow mobile experiences are frustrating for visitors. With mobile users accustomed to the responsiveness of native apps, it’s unsurprising that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. 1

Publishers including BuzzFeed, BBC, DailyMail, The Economist, The Guardian, Huffington Post, Mashable, The New York Times, and Wired have optimized more than 600 million pages of new content using the AMP HTML format. The Washington Post also saw a 23% increase in mobile search users who return within 7 days of viewing AMP content. 2

1 http://cfl.re/2j1TsQD

2 http://cfl.re/2jklFSk

53%

of mobile site visits

are abandoned if pages take longer than 3 seconds to load 1