Brand Guidelines

Welcome

Our brand tells a story, helping us communicate who we are and what we do in a way that’s memorable and enduring. Our brand is the impression we create through words, images, color, and experiences. Together, these verbal and visual elements shape how we tell our story and ultimately how customers understand us.

Helping Build a Better Internet Image

Brand strategy

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Cloudflare horizontal logo

Logo

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Color Palette

Color

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Design elements

Design elements

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Typography

Typography

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Illustration

Illustration

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Photography

Photography

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Need visual resources?

Download creative assets, including logos, photography, backgrounds, banners, videos, and illustrations.