Coles x Cloudflare
From the checkout to the cloud: Securing Coles’ agentic future
Built for Coles. Built for what’s next.
From 800+ stores to Automated Distribution Centres (ADCs), from 10+ million Flybuys members to 1.6 billion daily predictive decisions, Coles is evolving into a technology-first enterprise. The next phase isn’t just digital transformation. It’s agentic transformation, systems that sense, decide and act in real time. Cloudflare exists to power that future securely.
Aligning to Coles’ strategic ambition
Explore how Cloudflare secures Coles’ transformation into a technology-first retail ecosystem. This partnership connects autonomous agentic experiences, fortifies the digital perimeter, and unlocks scalable innovation for the future.
Connecting the agentic experience
Digital is your primary growth engine. We protect dynamic pricing and personalise offers for Flybuys members by stopping automated threats so your systems can act confidently in real time.
Unified digital experience
Our global network ensures faster page loads to reduce friction and cart abandonment.
Secure agentic commerce
We protect digital storefronts from malicious bots and automated scraping targeting your pricing models.
Edge personalisation
We empower developers to deliver personalised promotions at the edge with millisecond response times.
Fortifying the digital perimeter
Expanding digital footprints into physical stores and automated distribution centers creates a massive new attack surface. We secure your physical operations through a unified zero trust platform:
API Shield
Protect the stock-flow engine and decision APIs so your predictions remain accurate and trusted.
Zero trust for OT and IoT
Segment and protect critical systems so every smart trolley and gate is securely authenticated.
Network services
Replace legacy networks with a unified cloud-native platform to ensure resilient autonomous operations.
Unlocking innovation at scale
You are leveraging external AI services to optimize everything from rostering to supply chain demand. We accelerate your artificial intelligence adoption while maintaining complete visibility and data control.
AI Gateway
Gain visibility and control for agentic workflows to safely deploy internal AI agents while managing costs.
Developer platform
Empower developers to build serverless applications that run closer to the customer for real-time sensing.
Cost and egress control
Act as a trusted intermediary for your data platforms to significantly reduce cloud egress fees.
Proven retail success
Leading global retailers already rely on Cloudflare
Next steps for your growth
Cloudflare is ready to help you
Platform consolidation
Replace fragmented point solutions with a single unified connectivity cloud for all your security needs.
Automation efficiency
Centralize security management across eight hundred stores to free up teams for strategic innovation.
Secure the intelligent edge.
Authenticate every connected device and smart gate that feeds your decision systems.
