Bidu

借助 Cloudflare 带来的速度和安全性改进,Bidu ��销售线索同比增长 30%。

Bidu is one of the first online property insurance companies in Brazil, helping more than 1 million people to protect their property. Bidu’s main business goal is to bring insurance to the modern age by incorporating the latest technology into their product to make getting insurance as easy as possible.

Bidu 技术主管 Renato Menegasso 表示,对于 Bidu 而言,“这不仅仅在于销售保险,还在于向客户提供知识和明确性。我们希望人们了解合同细则,知道他们购买的是什么。”

Bidu’s Challenge: Speed & Security Fit for the Insurance Industry

2014 年年中,Bidu 发起了一项旨在改善其 SEO(搜索引擎优化)的计划,以确保在潜在客户看到的名单上尽可能靠前。在此过程中,Bidu 得知性能迟缓和网站延迟降低了搜索排名。Menegasso 解释说:“要证明我们是一个可靠的网站,拥有开展在线业务所需的资源,就必须要有速度。我们的搜索排名与网站的速度直接相关。”Web 性能也影响了 Bidu 的客户——Menegasso 解释道,“我们的在线申请表中有近 100 个字段,人们进入网站后要填写初步信息,然后填写更多信息,然后才会得到报价。加载字段花费的时间越长,客户填写申请表需要的时间越长,他们完成并提交申请表的可能性就越小。”因此,Bidu 想要寻找一个互联网性能合作伙伴,并且该合作伙伴还必须提供保险业所需的一流安全性。

Bidu's Solution: A Strong and High-Performing Security Partner

“We sell through 8 different insurance carriers, and we can now deliver a quote to a customer in 30 seconds thanks to Cloudflare” said Menegasso. He continued, “this is absolutely extraordinary and necessary for our business. It makes all the difference. If we didn’t have this speed, then more people would drop and our bounce rate would be higher.” bidu-time-to-first-byte Bidu decided on using Cloudflare because Cloudflare offered both a high performing CDN with Data Centers across Latin America and an advanced suite of security tools at a reasonable price and the ability to manage everything through the same dashboard. bidu-avg-load-time Bidu now enjoys an 84% reduction on their bandwidth use by using Cloudflare’s CDN , which stores and serves Bidu’s content from the local caches. In addition, Bidu’s website performance has improved dramatically as the result of serving content to customers from Cloudflare’s proximally located Latin American data centers and through Cloudflare’s support of faster, more secure HTTP/2. These performance improvements have resulted in Bidu’s time to first byte (with more stability pulling from the cache) dropping from 8s to an average of 1s, and full page load times dropping from 13 seconds to an average of only 2.3s. Menegasso credits Bidu’s 30% more leads YoY directly to the performance benefits from Cloudflare.

30%
MORE LEADS YEAR-OVER-YEAR

此外,Cloudflare 的 WAF(Web 应用程序防火墙)和广泛的 IP 信誉筛选功能可帮助 Bidu 识别并阻止前往站点的恶意流量,从而使站点对用户更加安全可靠。

Menegasso 总结道:“有了 Cloudflare 的性能和安全性改进,我们的客户更满意,我们的业务更好!”

相关案例研究
主要成果

网站性能改善使销售线索同比增长 30%

带宽使用减少 84%

平均传送首字节的时间减少了 7 秒

平均整页加载时间减少超过 11 秒

Cloudflare 是针对网站性能和安全性的强��、高效的解决方案。

Renato Menegasso
技术主管