Bidu erhält durch die verbesserte Geschwindigkeit und Sicherheit von Cloudflare Jahr für Jahr 30 % mehr Leads.
Bidu is one of the first online property insurance companies in Brazil, helping more than 1 million people to protect their property. Bidu’s main business goal is to bring insurance to the modern age by incorporating the latest technology into their product to make getting insurance as easy as possible.
Nach Angaben von Renato Menegasso, Head of Technology bei Bidu, geht es für Bidu „nicht nur darum, Versicherungen zu verkaufen, sondern dem Kunden eine bewusste und klare Kaufentscheidung zu ermöglichen. Wir wollen, dass die Verbraucher das Kleingedruckte verstehen und wissen, was sie kaufen.“
Bidu’s Challenge: Speed & Security Fit for the Insurance Industry
Bidu started an initiative to improve their SEO (search engine optimization) to ensure that they had the highest possible placement in front of the eyes of potential customers. During this process Bidu learned that slow performance and site latency were bringing down search ranks. Menegasso explained “Speed is necessary to show that we’re a reliable website and we have what it takes to do business online. Our search rankings are directly related to how fast our site is.” Web performance also affected Bidu’s customers— Menegasso elaborated, “we have almost 100 fields on our online application so people come onto our website, fill out information, fill out more information, and then they get a quote. The longer it takes to load the fields and for our customers to complete the application the less likely they are to finish it and submit.” Bidu was thus in search of a Internet performance partner that also had the security they needed to be best-in-class for the insurance industry.
Bidu's Solution: A Strong and High-Performing Security Partner
“We sell through 8 different insurance carriers, and we can now deliver a quote to a customer in 30 seconds thanks to Cloudflare” said Menegasso. He continued, “this is absolutely extraordinary and necessary for our business. It makes all the difference. If we didn’t have this speed, then more people would drop and our bounce rate would be higher.” Bidu decided on using Cloudflare because Cloudflare offered both a high performing global network with Data Centers across Latin America and an advanced suite of security tools at a reasonable price and the ability to manage everything through the same dashboard. Bidu now enjoys an 84% reduction on their bandwidth use by using Cloudflare’s global network , which stores and serves Bidu’s content from the local caches. In addition, Bidu’s website performance has improved dramatically as the result of serving content to customers from Cloudflare’s proximally located Latin American data centers and through Cloudflare’s support of faster, more secure HTTP/2. These performance improvements have resulted in Bidu’s time to first byte (with more stability pulling from the cache) dropping from 8s to an average of 1s, and full page load times dropping from 13 seconds to an average of only 2.3s. Menegasso credits Bidu’s 30% more leads YoY directly to the performance benefits from Cloudflare.30 %
Darüber hinaus helfen die WAF (Web Application Firewall) und umfangreiche IP-Reputationsfilterung durch Cloudflare Bidu dabei, böswilligen Traffic zu identifizieren und zu blockieren, was die Website für seine Nutzer sicherer und zuverlässiger macht.
Menegasso zieht dieses Fazit: „Mit den Performance- und Sicherheitsverbesserungen von Cloudflare sind unsere Kunden zufriedener und unser Business steht besser da!“
30 % mehr Leads von Jahr zu Jahr durch bessere Websiteperformance
84 % weniger Bandbreitennutzung
Durchschnittlich 7 Sekunden kürzere Time to First Byte
Durchschnittlich 11 Sekunden kürzere Ladezeit für die gesamte Seite
“Cloudflare ist eine robuste und effektive Lösung für die Performance und Sicherheit Ihrer Website.”
Head of Technology