Bidu gets 30% more leads year over year through improved speed and security from Cloudflare.
Renato Menegasso, Head of Technology at Bidu, related that for Bidu “it’s not just about selling insurance, but selling it with knowledge and clarity to the customer. We want people to understand the fine print and know what they are buying.”
In mid 2014, Bidu started an initiative to improve their SEO (search engine optimization) to ensure that they had the highest possible placement in front of the eyes of potential customers. During this process Bidu learned that slow performance and site latency were bringing down search ranks. Menegasso explained “Speed is necessary to show that we’re a reliable website and we have what it takes to do business online. Our search rankings are directly related to how fast our site is.” Web performance also affected Bidu’s customers— Menegasso elaborated, “we have almost 100 fields on our online application so people come onto our website, fill out information, fill out more information, and then they get a quote. The longer it takes to load the fields and for our customers to complete the application the less likely they are to finish it and submit.” Bidu was thus in search of a Internet performance partner that also had the security they needed to be best-in-class for the insurance industry.
Menegasso concluded, “With Cloudflare’s performance and security improvements, our customers are happier, and our business is better off!”