Cloudflare Waiting Room

A virtual waiting room to manage peak traffic

Sudden increases in traffic can overwhelm your applications and infrastructure, leading to slow performance or complete disruption to your online presence.

Cloudflare Waiting Room allows organizations to route excess users to a custom-branded waiting room, helping preserve customer experience and protect origin servers from being overwhelmed with requests.

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Reduce cart abandonment rate

Ensure that your online transactions are not impacted by downtime or slow application performance during peak traffic hours.

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Deliver a consistent brand experience

Waiting room acts as an extension of your brand, ensuring that users get a seamless online experience even while waiting.

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Reduce your infrastructure costs

Eliminate costs associated with maintaining additional servers and purchasing extra bandwidth to serve peak traffic.

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The Cloudflare Difference

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Easy setup and activation

Set up your waiting room in minutes by filling out five fields in the Cloudflare dashboard or via API. There’s no coding required — work at the speed your business deserves.

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Granular control with multiple queuing options

Set activation thresholds based on requests per minute or total active users. Queued visitors can be released based on multiple logics — first-in-first-out, random, or lottery.

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Integrated performance and security services

Waiting Room integrates seamlessly with other Cloudflare performance and security solutions, including CDN, DDoS mitigation, WAF, bot management, and load balancing.

"Cloudflare Waiting Room helped us protect our infrastructure from over-burdening during unexpected spikes in traffic. It was easy to set up a waiting room and add our company branding to it, helping us deliver a smooth customer experience."
Technology Manager - Digital Innovation
Cloudflare customer