Touch of Modern

Touch of Modern secures sensitive customer information and improves site performance with Cloudflare. Touch of Modern is a curated commerce destination for the modern man. โ€œWe discover the most interesting products in the world,โ€ explained Steven Ou, CTO of Touch of Modern, โ€œand make them available to you at unbeatable prices.โ€

Touch of Modern has served over one million orders and was recently acknowledged as one of the fastest growing private companies of 2016.

Touch of Modernโ€™s Challenge: Protecting Sensitive Data

As Touch of Modern grew it garnered more and more attention. However, as common with a growing ecommerce companies, the more customers Touch of Modern had, the more valuable the sensitive payment and customer information that they store becomes to the likes of malicious agents. โ€œWe started to get targeted by hackers trying to breach our site and access account information,โ€ Ou related. โ€œWe save customer credit cards for reuse, which provides a more convenient shopping experience, but if a customer account got breached, it could result in unauthorized credit card charges, which would be a nightmare for both us and our customers.โ€

Touch of Modernโ€™s Solution: A Security Provider with Built-in Speed

In looking for a security provider, Touch of Modern found that Cloudflareโ€™s security suite offered the powerful security tools they needed with a high performing CDN (Content Delivery Network) at an unmatched price point. โ€œThe combined cost of having security and CDN functionality from Cloudflare was more economical that just using the traditional CDN we previously had,โ€ Ou noted. โ€œCloudflare helps keep us online, provides a faster site experience to our end users, and protects our customers sensitive information.โ€

Touch of Modern employs Cloudflareโ€™s DDoS mitigation and WAF (Web Application Firewall) to keep the site up and protected from attack as well as filter out malicious requests and prevent exfiltration of sensitive data. Cloudflareโ€™s DDoS mitigation has protected against some of the largest attacks ever launched on the Internet, so Touch of Modern is safely protected from volumetric attacks. Likewise, Cloudflareโ€™s WAF leverages the intelligence from the 25+ million Internet properties on the network, providing Touch of Modern with safety from even the latest known vulnerabilities and exploits.

Additionally, by combining the performance benefits of Cloudflareโ€™s CDN and Argo Smart Routing, Touch of Modernโ€™s site is dramatically faster for their end users. โ€œWe turned Argo Smart Routing on and saw an immediate 27% speed improvement,โ€ Ou explained. โ€œAmazon says that every 100ms latency improvement leads to a 1% increase in conversion. With that logic, I estimate Argo provides us with a 5% bump in conversion.โ€

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Security suite protects sensitive customer information

Estimated 5% increase in conversion through Argo Smart Routing speed improvements

โ€œCloudflare helps keep us online, provides a faster site experience to our end users, and protects our customers sensitive information.โ€

Steven Ou
CTO