Touch of Modern secures sensitive customer information and improves site performance with Cloudflare. Touch of Modern is a curated commerce destination for the modern man. โWe discover the most interesting products in the world,โ explained Steven Ou, CTO of Touch of Modern, โand make them available to you at unbeatable prices.โ
Touch of Modern has served over one million orders and was recently acknowledged as one of the fastest growing private companies of 2016.
Touch of Modernโs Challenge: Protecting Sensitive Data
As Touch of Modern grew it garnered more and more attention. However, as common with a growing ecommerce companies, the more customers Touch of Modern had, the more valuable the sensitive payment and customer information that they store becomes to the likes of malicious agents. โWe started to get targeted by hackers trying to breach our site and access account information,โ Ou related. โWe save customer credit cards for reuse, which provides a more convenient shopping experience, but if a customer account got breached, it could result in unauthorized credit card charges, which would be a nightmare for both us and our customers.โ
Touch of Modernโs Solution: A Security Provider with Built-in Speed
In looking for a security provider, Touch of Modern found that Cloudflareโs security suite offered the powerful security tools they needed with a high performing CDN (Content Delivery Network) at an unmatched price point. โThe combined cost of having security and CDN functionality from Cloudflare was more economical that just using the traditional CDN we previously had,โ Ou noted. โCloudflare helps keep us online, provides a faster site experience to our end users, and protects our customers sensitive information.โ
Touch of Modern employs Cloudflareโs DDoS mitigation and WAF (Web Application Firewall) to keep the site up and protected from attack as well as filter out malicious requests and prevent exfiltration of sensitive data. Cloudflareโs DDoS mitigation has protected against some of the largest attacks ever launched on the Internet, so Touch of Modern is safely protected from volumetric attacks. Likewise, Cloudflareโs WAF leverages the intelligence from the 25+ million Internet properties on the network, providing Touch of Modern with safety from even the latest known vulnerabilities and exploits.
Additionally, by combining the performance benefits of Cloudflareโs CDN and Argo Smart Routing, Touch of Modernโs site is dramatically faster for their end users. โWe turned Argo Smart Routing on and saw an immediate 27% speed improvement,โ Ou explained. โAmazon says that every 100ms latency improvement leads to a 1% increase in conversion. With that logic, I estimate Argo provides us with a 5% bump in conversion.โ
Security suite protects sensitive customer information
Estimated 5% increase in conversion through Argo Smart Routing speed improvements
โCloudflare helps keep us online, provides a faster site experience to our end users, and protects our customers sensitive information.โ
Steven Ou
CTO
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