Accelerate Internet Applications to Increase Conversion Rates

Deliver fast, rich user experiences for Internet applications that increase engagement and conversions, while reducing costs.

Consumers expect web pages to load quickly. Slow page load times can lead to high bounce rates, page abandonment, and lower conversion rates. Web pages are becoming increasingly complex and users are more globally dispersed; which degrades the user experience. Cloudflare brings content closer to your users by caching static web content on its network. Image files can be optimized to significantly improve load times, and dynamic content can be compressed and routed on the fastest, least congested path to the end-user.

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Global Scale

Global Scale

Cloudflare’s global Anycast network spans 250 cities in 100 countries, reducing latency and time to first byte by delivering content closest to visitors.

Ease of Use

Ease of Use

Setting up Cloudflare takes as little as 5 minutes. The easy-to-use dashboard enables quick configuration of fine-grained functionalities to improve the performance of complex applications.

Integrated Security & Performance

Integrated Security & Performance

Cloudflare includes integrated security services to defend against DDoS attacks, customer data breaches, and abusive bots, while preventing performance trade-offs.

Challenges Affecting Performance

Network characteristics that can impact performance: the number of roundtrips to establish a connection, number of requests, latency of packets (distance or throughput), client-side render times, and varied payload sizes. Additionally, the following factors can affect Internet application latency:

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Heavy and Complex Web Pages

The average page size continues to increase, whether it is because of complex CSS, high-quality images and video assets, or extensive usage of javascript snippets. The average size of websites continues to increase, from 2011 to 2017 the average page size has increased by almost 3x.3 Larger web page sizes (the ‘payload’) increases the amount of data which must travel over the network to be rendered by the visitor’s browser, slowing down loading speeds.

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Interactivity and Personalization

When applications use APIs to fetch dynamic content to support personalization and interactivity, the number of connections and trips to origin infrastructure increases, resulting in performance degradations and poor visitor experiences.

diagram global dist users

Globally Distributed Visitors

As modern web page visitors become more globally dispersed, content must travel longer distances, sometimes to countries with slow or unreliable networks. For example, a website with an origin server in San Francisco might have an equal number of global visitors as it does local and global visitors will experience increases in latency.

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Cloudflare’s Performance Services

Every Cloudflare data center runs an integrated stack of performance features which address the most common causes of poor performance. These features help solve many of the core problems that slow down the delivery of applications over the Internet. From fast web address lookups to accelerated delivery to the origin server, Cloudflare speeds up traffic at key points in the life of a request.

“Cloudflare, in conjunction with a few providers, makes deploying and running our site very light and easy. I would recommend Cloudflare to anyone looking to solve the problems we have.”
Jared Hales
Director of Engineering

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1 Schurman, Eric, Bing and Brutlag, Jake, Google Search, “Performance Related Changes and their User Impact” 2009 Velocity Conference

2 Simic, Bojan, “The Performance of Web Applications: Customers Are Won or Lost in One Second” November 2008, Aberdeen Group

3 “HTTP Archive” http://beta.httparchive.org/reports/page-weight?start=2017_01_01&end=2018_01_01&view=grid