These three primary trends — higher customer expectations, the rise of mobile, and accelerated globalization of customers and audiences — have increased the performance challenge of ensuring higher conversions, improved engagement, and reduced costs.
Expectations of customers are increasing
Mobile usage has higher business impact than before
Users are expanding globally faster
Increasing Performance Pressures
Accelerate Internet Applications
Heavy pages and long distance from the origin slow down webpages, applications and APIs. Deliver fast, rich user experiences for Internet applications that optimize engagement, increase conversions, and reduce costs.
Mobile clients introduce performance and content delivery constraints which hurt user experiences. Deliver fast mobile experiences that increase engagement and conversions, regardless of distance to origin servers, device types, or network health.
Overloaded or unavailable infrastructure prevents users from accessing applications. Keep Internet applications fast, available, and scalable, even during unexpected traffic spikes or infrastructure outages.
Cloudflare’s global Anycast network spans 200 cities across 90 countries, reducing latency and time to first byte by delivering content closer to visitors. Cloudflare’s size and distribution of interconnects offers fast, reliable content delivery throughout the world.
Ease of Use
Setting up Cloudflare takes as little as 5 minutes. The easy-to-use dashboard enables quick configuration of fine-grained functionalities to improve the performance of Internet applications and APIs.
Integrated Security & Performance
Cloudflare includes integrated security services to defend against DDoS attacks, customer data breaches, and abusive bots, while preventing performance trade-offs.
improvement in global response time
improvement in targeted content delivery time by utilizing Cloudflare’s cookie-based key caching
“We were looking for a solution that would supercharge our website, load site content at lightning-fast speed no matter visitor's location, shield us from web threats, and help us optimize our front and back-end systems.”
Cloudflare's Performance and Security Services work in conjunction to reduce latency of websites, mobile applications, and APIs end-to-end, while protecting against DDoS attack, abusive bots, and data breach.
Cloudflare Performance Services improve conversions, reduce churn, and improve visitor experiences by accelerating web and mobile performance, while keeping applications available.
Cloudflare includes a suite of web optimizations to improve the performance of Internet assets. Optimizations include the latest web standards, such as HTTP/2 and TLS 1.3, as well as proprietary enhancements for images and mobile device visitors.
With 200 cities across 90 countries and 35 Tbps of capacity, Cloudflare’s Anycast network absorbs distributed attack traffic by dispersing it geographically, while keeping Internet properties available and performant.
DNSSEC is the Internet’s non-spoofable caller ID. It guarantees a web application’s traffic is safely routed to the correct servers so that a site’s visitors are not intercepted by a hidden “man-in-the-middle” attacker.
Cloudflare’s enterprise-grade web application firewall (WAF) detects and block common application layer vulnerabilities at the network edge, utilising the OWASP Top 10, application-specific and custom rulesets.
Transport Layer Security (TLS) encryption enables HTTPS connections between visitors and origin server(s), preventing man-in-the-middle attacks, packet sniffing, the display of web browser trust warnings, and more.