Holiday Readiness 2026

Your holiday checklist has a new line item: AI agents

The Internet is being hit harder and faster than ever before. Cloudflare now blocks over 5,300 DDoS attacks every hour — most are over in under 10 minutes, too fast for any human to respond. 2025 was a record. 2026 is already outpacing it. But this holiday season, it’s not just the attacks that are agentic — the shopping is too. AI assistants are now deciding which products to recommend, which stores to trust, and which to skip. You need to block the bots that attack you and show up for the ones that sell for you.

Survive the surge

Absorb multi-terabit DDoS floods at the edge and hold peak traffic in a branded waiting room, so checkout never crashes.

Sort good bots from bad

Block scalpers, scrapers, and credential stuffing while cryptographically verifying the trusted AI agents you want.

Get recommended by AI

Make your catalog discoverable and machine-readable so agents can find, trust, and recommend you first.

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How customers find you is changing

Take Cloudflare’s Agent Readiness Assessment to see if agents can find, read, and recommend your site — and where to fix the gaps first.

Six moves to make before peak:

Absorb DDoS at the edge

DDoS Protection – Autonomous protection on a 500 Tbps network blocks multi-terabit floods in seconds.

Manage the surge

Waiting Room – A branded virtual waiting room keeps checkout stable during flash sales and drops.

Sort good bots from bad

Bot Management – ML bot scoring plus session analysis; verify trusted agents via Web Bot Auth.

Stop fraud without friction

WAF + Turnstile – Holiday-tuned rules catch abuse; Turnstile confirms real users without CAPTCHAs.

Secure APIs & checkout

API Shield + Page Shield – Discover and protect every API and lock down client-side scripts against skimming.

Show up for AI shoppers

Agent Readiness – Make your catalog discoverable and serve clean, machine-readable content.

Shopify

"

Cloudflare helps us solve the hard part—safe extensibility at scale—so our teams can focus on merchant experience, not infrastructure. "

Duncan Davidson
Duncan Davidson VP of Developer Productivity

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