Accelerated mobile pages (AMP) was built to improve the speed and performance of mobile content, allowing users to quickly access content from Google’s mobile search results. Cloudflare AMP Real URL enables browsers to natively display the canonical URL for content published in the AMP viewer on mobile, with no additional coding required.
AMP Real URL helped us lower bounce rates by 15.65% and consequently increase our conversion rates
AMP content will load faster on mobile devices. Pages are optimized to support asynchronous loading of scripts with faster render times.
Google’s focus on mobile web performance has given rise to a mobile first index to determine a page’s SEO ranking. AMP pages receive higher prioritization in mobile search results.
AMP Real URL allows AMP content to retain your original URLs when displayed in Google’s mobile search results.
Cloudflare AMP Real URL leverages signed HTTP exchanges to authenticate publishers’ content when served from Google’s AMP cache. When a supported browser is detected, AMP Real URL will create a signed exchange for content that is requested from your domain. When using a supported Chrome browser, the page is validated using a signed exchange and is displayed on the user’s device with your site's original URL.
"AMP has played a prominent role in extending our brand to new mobile consumers. Cloudflare's support for AMP has significantly simplified the effort involved to retain AMP content attribution with native URLs."
Director, Product Innovations & Growth Brands