If you’re looking to grow your business online, there’s no substitute for running objective tests to see how your website is performing. Optimizely is one of the world’s leading experimentation platforms — with thousands of customers including global brands like IBM, HP, and Microsoft — who cumulatively deliver billions of experiences every week.
These tests help Optimizely’s customers improve everything from their website layout, to copy, to identifying which products have the most growth potential.
The Cloudflare Difference
When Optimizely heard about Cloudflare’s new Workers platform, it realized there was an opportunity to develop a robust new implementation of its experimentation platform — one that would still be easy for its customers to install, but that doesn’t come with the same tradeoffs in performance.
Cloudflare Workers allows developers to leverage Cloudflare’s global network — spanning over 190 cities in 90 countries worldwide — to deploy and execute their own code, in the programming language of their choice. This allows developers to do everything from customizing Cloudflare’s own products, to developing entirely new applications that perform complex logic at the network edge.
When Optimizely’s customers use this new, Workers-powered implementation of its experimentation platform, they can now concurrently run ten or even one hundred times as many tests without a noticeable impact on performance. That’s because the test logic runs on the servers on Cloudflare’s edge network, rather than in the user’s browser. And because Cloudflare has servers within 100 milliseconds of 99% of the Internet-connected population in the developed world — those tests are blazing fast.
Claire Vo, SVP of Product: Optimizely is the world’s leading experimentation platform. Our customers come to Optimizely, quite frankly, to grow their business.
Whelan Boyd, Senior Product Manager: They are able to test all of their assumptions and make more decisions based on insights and data.
Claire Vo: We serve some of the largest enterprises in the world, and those enterprises have quite high standards for the scalability and performance of the products that Optimizely is bringing into their organization.
Claire Vo: The reason we partnered with Cloudflare is to improve the performance aspects of some of our core experimentation products.
Whelan Boyd: We needed a way to push this kind of decision making and computation out to the edge. And Workers ultimately surfaced as the no-brainer tool of choice there.
Whelan Boyd: Our customers will be able to run 10x, 100x the number of experiments. And from our perspective that ultimately means they’ll get more value out of it. And the business impact for our bottom line and our top line, will also start to mirror that as well.
Claire Vo: Workers has allowed us to accelerate our product velocity around performance innovation which I’m very excited about. But that’s just the beginning. There’s a lot that Cloudflare is doing from a technology perspective that we’re really excited to partner on so that we can bring our innovation to market faster.
• Optimizely leveraged Cloudflare Workers to build an overhauled implementation of its experimentation platform.
• The new Workers-based implementation allows Optimizely's customers to run many more experiments concurrently, without an impact to performance.
“We needed a way to push this kind of decision making and computation out to the edge. And Workers ultimately surfaced as the no-brainer tool of choice.”
Senior Product Manager, Optimizely
Senior Software Engineer, Optimizely