Firebolt

Supercharge your ad network with performance and security

Web ads are often slow and unsafe, an undesirable web experience that drives users to download ad blockers, bypassing them completely. When ad blockers are used, or even when the ads are loaded slowly and users simply leave the page, advertisers and publishers lose out on crucial impressions.

Cloudflare’s Firebolt benefits publishers, advertisers, and end users by improving an ad network’s ability to serve ads faster, over a secure connection.

INTERESTED IN FIREBOLT?
LET'S TALK

Features and Plans
Fast advertisement load time

Faster Ad Load Times

Cloudflare’s global network of 115 data centers in 50 countries, combined with routing and performance technologies, accelerates the delivery online ads to any device by up to 6 times faster.

Secure web advertisement

Increased Security

Firebolt mitigates malvertising by automatically enabling browser security features and cryptographically signing all ads. This reduces the risk of malware and other attacks, and ensures that all ads are delivered over HTTPS.

Optimised advertisement

Support for AMP for Ads

Accelerated Mobile Pages (AMP) allows publishers to create mobile optimized content that loads instantly. Firebolt enables independent ad networks to easily leverage the new AMP ad format.

Cloudflare was easy to setup, and we saw an impressive difference in the speed of ad delivery with Firebolt's support for AMP for Ads.
Shaun Zacharia,
Co-Founder and President of TripleLift

Firebolt Analytics (Coming Soon)

Gain insight into the total number of ads served. See how many end users viewed your ads. Analyze traffic in aggregate, within a specific scope of time, or get more granular by viewing on a per publisher basis.

Creating harmony in the Ad Tech Ecosystem

Prominent online publishers have reported advertising content to be 3 times heavier than their page’s editorial content. Each additional second of load time results in publishers seeing a 7% reduction in conversions. 1 Millions of visitors have turned to ad blockers to help improve their experience and advertising organizations have estimates that by 2020 they will lose $27 billion dollars per year as a result. 2

Cloudflare Firebolt helps everyone win by striking a balance between user experience and profitability. Fast loading pages create a better experience for visitors. Publishers improve profitability with increased visitor engagement, and ad networks serve their ads faster and safer.

Cloudflare is the only non-Google provider that can sign and validate AMP advertisements, extending the performance benefits of AMP to the ad viewing experience.

Ad technology ecosystem
It’s great to see the open-source AMP initiative continue to gain traction through this collaboration with Cloudflare.
MALTE UBL,
AMP Project Technical Lead at Google

Ready to speed up the delivery of your ads?

Get in touch with Cloudflare.

Making the Internet Work the Way It Should for Anything Online

Cloudflare speeds up and protects millions of websites, APIs, SaaS services, and other properties connected to the Internet. Our Anycast technology enables our benefits to scale with every server we add to our growing footprint of data centers.

Performance

Cloudflare is dedicated to enabling the best possible performance for our customers. Our global network speeds up and streamlines connections from visitors to their online destinations in a number of key ways:

  • CDN

    Moving content physically closer to visitors with our CDN is one of easiest way to improve the performance of your website and reduce load on your web servers.
  • Website Optimization

    Cloudflare lets you automatically enable the latest in web technologies. Our web optimization features cover everything from mobile image optimization to aggressive GZIP and HTTP/2.
  • DNS

    Cloudflare is one of the fastest managed DNS providers in the world. The same 115 data center network that powers our CDN dramatically speeds up domain resolution for your website’s visitors.
  • Load Balancing

    Cloudflare Load Balancing provides load balancing, geo-steering, monitoring and failover for your Internet facing infrastructure enhancing service availability.
  • SSL

    Modern SSL isn’t just for security—it can actually improve the performance of your website by leveraging features like OCSP stapling, session resumption, HTTP/2, and TLS 1.3.

Security

As applications move to the cloud, their security needs to move with them. Cloudflare’s security services operate at the edge of the network, making it possible to identify and mitigate threats faster than on-premise solutions.

  • DDoS Protection

    Our enterprise-class DDoS protection network has 20 times more capacity than the largest DDoS attack ever recorded. Operating at the network edge, it protects against all forms of DDoS attacks.
  • WAF

    Our web application firewall benefits from the collective intelligence of our entire network. When we identify a new threat from one website, we can automatically block it from the other 6 million websites on our network.
  • Secure Registrar

    Registering your domain through Cloudflare is the most secure way to protect your trademark from domain hijacking.
  • Dedicated SSL Certificates

    With a few clicks within the Cloudflare dashboard, you can easily and quickly issue new certificates, securely generate private keys and more. Dedicated SSL Certificates are available for purchase on all Cloudflare pricing plans.
  • Rate Limiting

    Rate Limiting gives you granular controls to detect bad traffic, customized rulesets to ensure that your legitimate visitors are not impacted, and insights to improve your security posture as attacks evolve.