Web ads are often slow and unsafe, an undesirable web experience that drives users to download ad blockers, bypassing them completely. When ad blockers are used, or even when the ads are loaded slowly and users simply leave the page, advertisers and publishers lose out on crucial impressions.
Cloudflare’s Firebolt benefits publishers, advertisers, and end users by improving an ad network’s ability to serve ads faster, over a secure connection.
Prominent online publishers have reported advertising content to be 3 times heavier than their page’s editorial content. Each additional second of load time results in publishers seeing a 7% reduction in conversions.1 Millions of visitors have turned to ad blockers to help improve their experience and advertising organizations have estimates that by 2020 they will lose $27 billion dollars per year as a result.2
Cloudflare Firebolt helps everyone win by striking a balance between user experience and profitability. Fast loading pages create a better experience for visitors. Publishers improve profitability with increased visitor engagement, and ad networks serve their ads faster and safer.
Cloudflare is the only non-Google provider that can sign and validate AMP advertisements, extending the performance benefits of AMP to the ad viewing experience.
Get in touch with Cloudflare.
Cloudflare is dedicated to enabling the best possible performance for our customers. Our global network speeds up and streamlines connections from visitors to their online destinations in a number of key ways:
As applications move to the cloud, their security needs to move with them. Cloudflare’s security services operate at the edge of the network, making it possible to identify and mitigate threats faster than on-premise solutions.