New Easy enjoys performance, security, and savings without compromise.
NewEasy.com is an online store selling innovative new products that make life easy. The New Easy Marketplace gives shoppers a single destination for their favorite As Seen On TV products plus hundreds of other items. “We work with all of the top direct response manufacturer's,” explained Ron Rule, President and CEO of As Seen On TV, Inc., “and directly with inventors to bring new products to the web and consumer retail space.”
“Initially, our challenge was around serving the media content on our site,” Rule continued. “With millions of visitors across thousands of products, all with images and most with video, using a CDN was essential.” A CDN, or Content Delivery Network, aids New Easy’s media delivery by caching static content and serving them from the edge servers nearest to the end user. This caching and serving helps reduce bandwidth loads and also improves performance as visitors get served from the data center closest to them instead of an origin server in a remote location.
“A second challenge was handling the spikes in traffic that come to our site,” Rule added. “At any given time there may be only a few hundred users on the site, but when a product commercial airs on television we get a huge surge in traffic. It was difficult to maintain a configuration that could handle the traffic spikes without being unnecessarily expensive the rest of the time.”
Without a CDN these traffic spikes can overload servers, bring sites entirely offline, or make them painfully slow performing. “Customers don’t want to wait for slow pages,” Rule noted. “If things aren’t loading quickly, they’ll hit their back button and shop elsewhere.”
“I also had some security concerns,” Rule related, “since it seemed as though every week new vulnerabilities were being discovered on every server platform.
“I evaluated a few players in the market,” Rule began, “but they all had the same flaws— namely the modification of on-page code to reroute requests to their specific CDN URLs instead of working with what we already had. The code changes always seemed to interfere with something else the page was supposed to be doing, which would result in a worse user experience, instead of the enhanced one we were looking for.”
As for the security of the site, New Easy is happy to have Cloudflare’s layer of protection. “Security is critical these days,” Rule related. “Even if you’re doing everything right from a security perspective, a vulnerability with your web host or even the underlying server platform puts sensitive customer data at risk. One unadvertised benefit of being on Cloudflare is that by having an extra layer between your web server and the user, malicious actors never actually talk directly to your server— a scan of your site doesn’t reveal your true server OS or script engine version, so tons of “automated” worms that search for vulnerabilities will skip right over you since they can’t tell what you’re running.”
Rule concluded that “Honestly, the best thing about Cloudflare is how easy the process is. You don’t have to think about it or realize it’s even there. It just works the way it’s supposed to. And if you do know what you’re doing, there are so many benefits that you can really get a lot of out it.”